How many times have you created landing pages that you were sure were going to result in a flood of conversions? And how many times did that actually happen? If your answer is “not so often,” you are not alone. Creating a landing page that actually converts takes more than just slapping some text and a CTA onto a web page. There are key components that need to be in place for your landing page to be successful. In this post, we will take a look at those key components and help you learn how to implement them into your own pages. So read on — and start converting more of your website visitors into leads!
Essential Elements of Successful Landing Pages
Creating landing pages that convert is all about understanding what your audience wants and needs. There are key components that you must include in order to create a high-converting landing page. Below, we will explore some important elements of a successful landing page. So, whether you are just starting out or need a refresher, read on for tips on how to create a landing page that will help you achieve your business goals.
Clear, Compelling Headline and Sub-Headline
The headline is the first thing that visitors will see, so it is important to make it count. It should be short, to the point, and explain what the page is about. The sub-headline can be a bit longer and provide more information about what the visitor can expect. Both the headline and sub-headline should be written in a way that is clear and easy to understand. If they are not, visitors are likely to click away without taking any action.
Captivating Visual Elements Images or Video
Another thing you should pay attention to when constructing your landing page is the visual elements. Humans are visual creatures, and we are more likely to be drawn to something that is aesthetically pleasing. But what exactly makes for captivating visuals?
For starters, you will want to use high-quality images that are relevant to your product or service. If your visuals are not relevant, you run the risk of visitors bouncing off of your page before they even have a chance to see what you have to offer. Avoid using generic stock photos; instead, use real photos or illustrations that help users visualize what they are getting. The last thing you want is for your visitors to be confused by the visuals on your page.
Furthermore, try to use bright, attention-grabbing colors in your design. And if you can, incorporate some animation or video — studies have shown that these elements can help increase conversion rates.
In addition to using high-quality visuals, you also want to make sure that they are placed strategically on your page. You do not want to overwhelm visitors with too many visuals, but you also don’t want to bury your offer beneath a sea of text. The key is to find a happy medium that will allow visitors to take in all of the information on your page without feeling overwhelmed.
Social proof is basically the idea that when people see that others are doing something, they are more likely to do it themselves. So if you can show potential customers that other people have used your product or service and had a positive experience, they will be much more likely to convert.
There are a few different ways you can incorporate social proof into your landing page. One is to use testimonials from satisfied customers. You can also feature celebrity endorsements, or include images or videos of people using your product or service. And if you have any press mentions or awards, those can be great social proof elements as well.
The goal of social proof is to show potential customers that others have had success with your product or service. This can help to increase conversion rates by giving visitors confidence that your product is worth their investment. However, when incorporating social proof into your landing page, be sure to choose testimonials and case studies that are relevant to your target audience.
Unique Selling Proposition (USP)
This is the main point that you want to communicate with your customers, usually presented in a concise and clear way. It differentiates your product or service from others in the market, and it helps to grab the attention of potential customers by emphasizing the benefits that you offer. Some key elements of a successful unique selling proposition are clarity, specificity, and emotional appeal. For example, if you are promoting a new software tool that makes digital bookkeeping easier and faster, you might want to include language like “A powerful new solution that saves time and money.“
In order for your landing page to be truly effective, it needs to communicate this USP early on in the page and reinforced throughout using strong copywriting and powerful images or videos, so that potential customers remain engaged and convinced of the site’s value.
Simple Lead Capture Form and Clear CTA
The lead capture form is the most important element on the page, as it ensures that you can collect leads. The form should be short and to the point and only ask for the information that you absolutely need. Otherwise, you risk discouraging visitors from completing it. In addition, the form should be easy to find and placed in a prominent location on the page.
As for the CTA, it should be clear and concise, with no ambiguity as to what action you want the visitor to take. One thing you do not want is for your visitors to leave your landing page without taking action. Your CTA should be impossible to miss and make it abundantly clear what you want your visitors to do next.
Mobile Compatibility and Load Time
The majority of internet users now access websites on their smartphones or tablets. This means that any landing page must be easy for mobile users to navigate and understand, without requiring them to pinch and zoom in order to see important information. In addition, load time is another essential component of landing page optimization. A slow-loading page can lead to high bounce rates or an inability for the user to access and interact with the content they were looking for. To ensure maximum conversion rates and engagement, it is crucial that landing pages are streamlined and optimized for both mobile devices and fast loading speeds.
The Bottom Line
So, what makes a landing page that converts? There are a few key components that you need to have in place. Your headline and sub-headline should be clear and compelling, providing the reader with a snapshot of what they can expect on the page. Captivating visual elements – whether it’s images or video – will help keep their attention focused on the page. Social proof, such as testimonials and reviews, can also help persuade them to stay on the page. And finally, your lead capture form should be simple and easy to complete, with a clear CTA telling them what to do next.
Have you been struggling to create a landing page that converts? If so, do not worry – you are not alone. Creating an effective landing page is no easy task. But with the right combination of key components, you can drive more leads and sales from your website. Here at Reas Marketing, we have helped countless businesses design high-converting landing pages using the principles outlined above. So if you need help putting together a landing page that really wows your customers, do get in touch with us today. We would be happy to share our expertise and help you take your business to the next level!