Best Techniques To Improve Email Conversion Rates

Best Techniques To Improve Email Conversion Rates

Did you know that email is still the most effective digital marketing tool? According to a 2020 study by Litmus, email marketing has an average ROI of 3600% — that is $36 for every $1 spent! 

If your business is like most, your email marketing efforts are focused on driving conversions. And while there’s no one magic recipe for success, there are a few techniques you can use to improve your email conversion rates. So how can you make sure your emails are converting at their highest possible rate? Keep reading to learn more!

Tips To Secure Higher Email Conversion Rates

Email marketing is one of the most effective ways to increase revenues. At the same time, the end-user experience is very crucial, and it can affect the success of your email marketing campaign. This article will cover a complete guide on how to increase email conversion rates. In the following, we will present six tips to increase your email conversion rates.

Personalize your emails 

It’s easy to forget that emails are meant for people. They’re one of the few channels where you can reach out, speak directly with your customer and provide them personalized service without having any face-to-face interactions at all!

Sending personalized emails is a great way for brands to stand out from their competitors. By sending targeted, relevant content crafted specifically with each individual in mind, you can build trust and loyalty as well as increase open rates on the recipient’s end which will ultimately create better results overall!

There are many ways that someone’s name could appear within any given text which would make them feel connected with what is being said. You can also target specific demographics and interests of a person or company in order for the email message to be more interesting so they will open up quickly without feeling like an advertisement interrupting their day-to-day activities.

Use a clear and concise subject line

We’ve all had those emails that we receive, but don’t really pay attention to. They’re just one-line blurps in our inboxes and out of habit, they get pushed aside for other more interesting things like cat videos or breaking news from social media sites. A major factor behind this is the subject line. Your subject line can make or break whether someone opens your email. It is the first thing that users see when they receive an email, and it has a ton of weight as to whether or not someone opens your message. 

Sending out emails with captivating subject lines is a surefire way to get your recipients’ attention and ensure they open the email. Thus, it is important for you to not only make them interesting enough by being engaging, but also trustworthy in what value it is offering. Experimenting will help you find out which subject line works best.

Use these tips to optimize your subject line and get high open rates:

  • Personalize the subject line
  • Include a sense of urgency
  • Make it short
  • Ask a question that prompts a “yes” answer

Optimize your emails for mobile devices

With 53% of emails being opened on a mobile device, it is important to make sure your email client can properly render the content on mobile screens. If people are having trouble reading what you send them because their screen size doesn’t fit well with how they would like to view things, then there’s no way for them to convert into buyers or even engage enough before moving on to something else. 

Use these mobile-friendly design tips to help optimize your email conversion rates:

  • Keep subject line character length within the mobile viewable limit (30 – 35 characters)
  • Use single-column layout
  • Keep email copy short and concise, and use large fonts for higher readability
  • Make sure image sizes are not too large to ensure faster load time
  • Break up text to allow for easy and effective skimming
  • Make your CTAs visible and clickable

If you want to optimize your emails for mobile phones, you first have to test your email on the mobile platform. Seeing how your audience receives your content in different contexts is important. Once you’ve reshaped and optimized your emails, make sure to run an A/B test, when possible. Only then will you be able to figure out which version of the content works better with different parts of your audience.

Include images and videos for visual interest

Visuals are vital to your email marketing campaign. According to research most of us respond quite positively to visuals because they hold our attention for longer and we absorb the information much better. Study after study has proven their effectiveness when it comes to increasing click rates and in fact, an experiment showed that adding images to emails resulted in an engagement rate 650% above the average level for text-only emails. Start playing with stock photos, illustrations, GIFS, emojis, and more to help your brand stand out from the crowd by implementing visual content into every piece of email communication you send.

Make sure your CTA buttons are easy to spot and click on

There are plenty of ways to convey an offer or a link in your email. One way you might try is by using simple linked text and then highlighting it for the user to follow like using the words “click here for” or “download now.” Another method, in cases where you are promoting a video, would be to offer a short GIF that features a play button, and which takes users directly to the video in their browser window.

Make sure you have clear messaging in your emails. You want your content to encourage readers to take the next step. A strong call-to-action (CTA) can bring in new customers and help existing ones see your company in a new light. Do not use the same “learn more” button at the end of every email. This is a rookie mistake. Personalized CTAs convert 202% more effectively than default messaging. Consistently sprinkle CTAs throughout all of your content – vary your messaging, push customers to pique their curiosity about what comes next.

Here are some ideas for clear CTAs to use in your email marketing campaigns:

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Test different email campaigns to see what works best

A/B testing is an effective way to measure and understand the behavior of your prospects, customers, or visitors in relation to a specific ad or landing page. It allows you to better target future ads or landing pages giving you more efficient output.

The process involves allowing two (or more) versions of a template or landing page to be put up against one another so as to see which one produces the better outcome (conversions). You simply split the traffic between the variations, analyze the output, and make changes according to what they show.

A/B testing is something that can be done if you are looking to boost your average email conversion rates. An A/B test allows you to experiment with different elements of your email, like the fonts, for example. Every single detail about those metrics can be tested or analyzed in order to get more data on what’s working and what is not.

The Takeaway

We know how important email marketing is to your business. It’s the primary form of communication you have with your customers, and it can be a powerful tool for driving sales. That’s why we provide professional services that include everything from strategy development to execution so that businesses like yours can reap all the benefits email marketing has to offer. If you want more information or are ready to start improving your own email conversion rates, contact us today! We’ll work with you every step of the way to make sure that we do what needs doing while also staying within budget constraints so that you get the best ROI possible!

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