HubSpot is a comprehensive inbound marketing automation software that helps to manage customer relationships through interactions with Customers, Leads, and Evangelists. In addition to that, HubSpot provides tools for creating email sequences and blogs and tools to analyze the success of marketing campaigns.
The term “inbound marketing” was coined by HubSpot in 2006 to describe how businesses can gain and keep prospects through the use of content marketing, social media, and Search Engine Optimization. An Inbound Marketing program makes you more appealing to customers and prospects by providing valuable content that targets customers’ pain points, thereby positively influencing their decision-making.
To grow a successful inbound marketing program, you have to carefully analyze your marketing campaign, come up with tactics to employ, and focus on optimizing the productive elements of the campaign and fixing the ineffective ones. The inbound marketing tactics most commonly used are Blogging, Email Marketing, Social Media, Content Creation, and SEO.
HubSpot Inbound Marketing Strategies
To grow your business through the implementation of inbound marketing, you will need a set of strategies to help you effectively capture your target audience. By employing HubSpot’s inbound marketing strategies described below, your brand can quickly gain the credibility, trust, and momentum it requires to succeed.
To attract your target audience, create and publish valuable content such as blog articles, social media posts, etc. This can include guides on how your product or service can solve their problems, how to use your products, customer reviews, promotional offers, etc. Make sure to optimize all of your content with an SEO strategy. This involves researching and targeting specific keywords related to your business and customers’ pain points. When you do this, your content and business information will organically appear on search engine results for the benefit of your target audience.
The primary objective of the engagement strategies is to create a wonderful and engaging customer experience for your customers and prospects. In other words, you are relating with your customers and leads in ways that inevitably lead to long-term relationships. A good way to do this is to focus more on solution selling rather than product selling. This gives your customers the feeling that you care more about providing value and solving their problems than just primarily making sales.
The idea behind delighting strategies is for you to put effort into making sure customers are happy, satisfied, and supported even long after they have patronized your business. It involves being available to advise, assist, and listen to customers at any point in time. You can execute this by featuring well-timed chatbots and surveys at specific points throughout the customers’ journey to offer assistance and support, and to request feedback.
Another great way to implement the delight strategies is through social media. Social media is a great avenue for customers to share feedback about your product or service, ask questions, and spread the word (good or bad) about your business. Relating with customers on social media shows you listen to them, and care about their opinions and pain points.
Remember, when you delight your customers, you are creating brand evangelists and promoters for your business, and this set of customers are the most valuable to any business.
After you have implemented these inbound marketing strategies, always remember to regularly analyze your marketing effort through HubSpot to determine their effectiveness and ways to improve them.
The central idea of inbound marketing is to attract people to your business naturally and organically. Unlike conventional marketing techniques that focus on buying people’s attention through advertisements and other publicity materials, inbound marketing is primarily concerned with earning your audience’s interest. Aim to provide value first, and convert customers later. This way, your customers do not see you as just another business looking to make sales, but rather as a business that has a real interest in providing solutions to their problems.
Our HubSpot CRM Consulting Services at Reas Marketing guides you through the process of building a strong and successful inbound marketing program for your business. We understand that there is no one-size-fits-all when it comes to applying marketing strategies to businesses, so we develop customized marketing strategies that focus on leveraging HubSpot CRM to meet your specific marketing objectives.