Are you facing a slump in some of your click-through and open rates? Need some inspiration for a new email campaign? Not sure why you’re getting a bounce in emails?
PROJECT: Managed Email Marketing, CRM Consulting
PLATFORM: SharpSpring
PROJECT DESC : Software 4 School’s digital student engagement platform allows school administrators to bring data, activities and school spirit together so they can engage with students faster and all from a single platform.
S4S needed to engage and route their leads from their website and call center into their CRM. Reas Marketing has developed lead routing workflows and email campaigns by products sold to target leads.
With the launch of their new digital platform, Reas Marketing worked closely with the sales team to develop targeted emails and a drip flow to market the new platform to both incoming and existing leads. This campaign required that leads be identified and grouped appropriately for a series of initially 9 emails over the course of several weeks. That flow has now increased to over 20 emails, each delivering new and useful information to leads that enter the pipeline.
Our work with Software 4 Schools extends into CRM Consulting and management, in which we periodically conduct database cleanups that involve the review of existing contact lists, workflows, emails, and a refresh of forms and landing pages. We have also implemented notification flows to alert the sales team to new activity, expiring accounts and due follow ups with leads for their respective platform.
PROJECT: Managed Email Marketing, CRM Consulting and Setup
PLATFORM: SharpSpring, HubSpot
PROJECT DESC : EA Elektro-Automatik is Germany’s leading manufacturer of laboratory power supplies, high-performance power supplies and electronic loads. The company was founded with the vision of developing high quality power supply systems for all applications.
Reas Marketing aided in facilitating the company’s move from SharpSpring to HubSpot. We transferred all their leads, forms, emails, workflows, integrations, pipelines and other marketing assets.
Prior to the change in Marketing Automation platforms, Reas Marketing managed all the company’s outbound marketing emails and internal notification system. We also integrated their Zoho and Zapier instances with SharpSpring and HubSpot to ensure the smooth transfer of information across systems.
PROJECT: Managed Email Marketing
PLATFORM: Zoho Suite
PROJECT DESC : Evolution Labs; Suite360 provides web and mobile programs for social and emotional learning, character development and intervention/restorative practices. With a suite of products, Reas Marketing became an extension of their marketing department and managed their product marketing emails. We developed exceptional email marketing campaigns to introduce the platforms to school and district administrators across the country.
PROJECT: Email Campaign
PLATFORM: Klaviyo
PROJECT DESC : Luma Sleep is a luxury mattress company that provides its customers with personal comfort choices before and after they purchase a Luma mattress system.
Luma Sleep needed a dedicated team to manage their outbound email marketing – both promotional and non-promotional emails. We also developed nurture campaigns.
PROJECT: Email Campaign
PLATFORM: SharpSpring
PROJECT DESC : Davati is an innovator in building materials, creating products ‘By Developers for Developers’. The client – MaxxFloors was looking for a dedicated agency to become an extension of their marketing team to work closely with their sales team to develop personas and targeted email marketing content. Reas Marketing developed a variety of templates to deliver information in a creative way, and developed automation to route leads in the CRM which allowed the sales team to identify quality leads.
PROJECT: Ecommerce Email Marketing
PLATFORM: HubSpot, Zaius
PROJECT DESC : NewAir specializes in high-quality wine fridges, portable AC, & more. Sleek design, coupled with precision temperature control on all of their cooling devices.
NewAir worked with Reas Marketing to develop branded promotional marketing emails to showcase top of the line products with direct product links and customer photo submissions. Each email campaign had a minimum of three touchpoints, and leads were segmented by purchase history, website tracking metrics and email history.
PROJECT: Ecommerce Email Marketing, Managed Email Marketing
PLATFORM: HubSpot
PROJECT DESC : Nuerogan is a family owned company passionate about cultivating the best quality CBD on the market. Reas Marketing developed various promotional email campaigns to target leads in the company’s B2B pipeline (white/private label program) and leads in their B2C pipeline with regularly branded promotional emails.
We segmented leads by industry, purchase history, website tracking metrics and email history to deliver a catalogue of products and promotions.
PROJECT: Email Campaign, Content Marketing
PLATFORM: Autopilot
PROJECT DESC : Commonwealth Capital is an independent factoring company that provides accounts receivable financing, invoice factoring, payroll funding and freight factoring to businesses throughout Minnesota, the Upper Midwest and the United States.
When we started working with Commonwealth, we conducted a full platform audit and developed a marketing plan to engage leads in different stages in their customer journey. We implemented 2 email campaigns and repurposed content from the company’s previous marketing efforts. Reas Marketing developed expansive nurture flows aligned with the company’s sales process to route leads and deliver a new, fresh look with meaningful information.
With Commonwealth Capital maintaining a strictly outbound marketing process, we were able to understand the nature of the business and tailor email, landing page and SMS content to be relatable and easily accessible for their leads. Reas Marketing also utilized various integrations of third party applications to track submissions and engagement.
PROJECT: Managed Email Marketing
PLATFORM: HubSpot
PROJECT DESC : Concrete Sensors provides the commercial construction industry with an easy-to-use platform to predict and monitor concrete behavior.
We created and managed a series of email campaigns for webinars, product releases/updates, case studies and other marketing assets. We developed simple, sleek and effective email templates and utilized progressive profiling and segmentation to target leads accordingly. We also developed automation to track form submissions and move leads through their respective pipeline.
PROJECT: Email Campaign
PLATFORM: HubSpot
PROJECT DESC : eLegacy offers a full-scale estate planning experience, all from the comfort of your own home. eLegacy was an ‘all-in’ project for Reas Marketing. The legal startup needed a full customization of their HubSpot CRM and integrations. Reas Marketing implemented lead capture automation through web forms, social media and targeted marketing emails. Once leads entered the CRM, implemented automation would trigger a series of transactional emails. We also developed sales pipelines based on a lead’s lifecycle stage in HubSpot, which allowed the sales team to further nurture these leads directly. These pipelines also allowed leads to be re-engaged by using a new set of email campaigns or phone calls.
PROJECT: Database Cleanup, CRM Consulting
PLATFORM: SharpSpring
PROJECT DESC : Rescue One Financial is a financial services company located in Irvine, CA. It ranks #21 in the Inc. 500|5000 top 100 fastest growing companies within the Financial Services Industry, with an overall ranking of 308.
Rescue One Financial sees upwards of 1000 new leads entering their CRM weekly. The large number of incoming leads meant becoming increasingly specific with their segmentation and lead routing. Reas Marketing developed nurture flows to guide leads through the pipelines and implemented integrations between the CRM and website. Reas Marketing also conducts monthly audits of the platform to ensure that processes are still running smoothly.
PROJECT: Managed Email Marketing, Database Cleanup, CRM Consulting
PLATFORM: Oracle Eloqua
PROJECT DESC : American Advisors Group is the top lender in the American reverse mortgage industry. It provides government-insured Home Equity Conversion Mortgage loans and has 81 geographical areas approved for business by HUD.
Reas Marketing has been a long-standing marketing resource for AAG, with processes ranging from developing and implementing targeted marketing campaigns, nurture flows, campaign testing and reporting to a routine database cleanup.
In order to manage an ever-growing CRM, Reas Marketing developed various nurture campaigns to not only target specific leads, but keep internal users/employees informed on company updates. We achieve this with monthly newsletters – both internal and external.
We have also been influential in routing leads once they enter the CRM. This allows the sales team to identify and further nurture qualified leads.
We develop and manage seed lists for campaign testing to ensure the company’s email deliverability remains at an exceptional level, and to ensure the quality of information being provided.
One of our more recent projects for AAG included the complete migration of data from one CRM to another. This project consisted of a platform audit in which we were able to identify which marketing assets and overall customer data were necessary for the company’s success. We then developed emails, dynamic signature rules and workflows to ensure the smooth delivery and transfer of information across platforms.
PROJECT: Landing Page
PLATFORM: SharpSpring
PROJECT DESC : The Global Health Impact Network (GHIN) provides the opportunity and platform to connect with fellow healthcare professionals. Our team develops and implements engaging emails that target leads across the healthcare industry. Reas Marketing develops exceptional landing pages, email campaigns, lead routing and nurture flows to support a constantly growing network of industry professionals.
This 4-page funnel consisted of an introduction page, three program specific pages and a thank you page. This funnel was implemented to provide leads with opportunities to join the Global Health Impact Network, invest in the Impact Fund and request information for startups. Each page provided detailed information and signup forms.
To manage submissions internally, our team implemented notification flows to alert the GHIN team to new inquiries, as well as follow up emails to further engage leads.
PROJECT: Landing Page
PLATFORM: SharpSpring
PROJECT DESC : School Connect aims to create a ‘village’ or support system for all schools nationwide. They provide resources that schools need and allow local organizations to play a part in changing students’ lives.
This 2 page funnel was created as part of a fundraising campaign that allowed local businesses to pitch their products/services to local schools and educational organizations. The landing page was developed to present important information regarding broadcast schedule, participant applications and instructions, and participant incentives. The form submissions were instantly routed into the CRM, and we created alerts for the School Connect team to follow up on submissions and other inquiries.
PROJECT: Landing Page
PLATFORM: WordPress
PROJECT DESC : Commonwealth Capital is an independent factoring company that provides accounts receivable financing, invoice factoring, payroll funding and freight factoring to businesses throughout Minnesota, the Upper Midwest and the United States.
This landing page was a part of our initial Fresh Authority email campaign. The landing page housed a standard form that was mapped in Autopilot, which allowed information to be transferred into the company’s salesforce instance. We also added conditional statements to the form which then allowed leads to be routed to the appropriate follow up page and trigger the appropriate actions in both Autopilot and Salesforce.
PROJECT: Homepage Redesign
PLATFORM: WordPress
PROJECT DESC : Ezra Group provides technology strategy solutions to the wealth management industry.
This redesign came after recognizing a need for a company-wide rebrand. The aim of redesigning the homepage was to improve overall usability, increase traffic, generate more leads, and add functionality to improve the user experience.
The new homepage is complete with interactive elements and provides a detailed synopsis of the work Ezra Group delivers.
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