PROJECT DESC : Commonwealth Capital is an independent factoring company that provides accounts receivable financing, invoice factoring, payroll funding and freight factoring to businesses throughout Minnesota, the Upper Midwest and the United States.

When we started working with Commonwealth, we conducted a full platform audit and developed a marketing plan to engage leads in different stages in their customer journey. We implemented 2 email campaigns and repurposed content from the company’s previous marketing efforts. Reas Marketing developed expansive nurture flows aligned with the company’s sales process to route leads and deliver a new, fresh look with meaningful information.

With Commonwealth Capital maintaining a strictly outbound marketing process, we were able to understand the nature of the business and tailor email, landing page and SMS content to be relatable and easily accessible for their leads. Reas Marketing also utilized various integrations of third party applications to track submissions and engagement.

PROJECT DESC : eLegacy offers a full-scale estate planning experience, all from the comfort of your own home. eLegacy was an ‘all-in’ project for Reas Marketing. The legal startup needed a full customization of their HubSpot CRM and integrations. Reas Marketing implemented lead capture automation through web forms, social media and targeted marketing emails. Once leads entered the CRM, implemented automation would trigger a series of transactional emails. We also developed sales pipelines based on a lead’s lifecycle stage in HubSpot, which allowed the sales team to further nurture these leads directly. These pipelines also allowed leads to be re-engaged by using a new set of email campaigns or phone calls.

PROJECT DESC : The Global Health Impact Network (GHIN) provides the opportunity and platform to connect with fellow healthcare professionals. Our team develops and implements engaging emails that target leads across the healthcare industry. Reas Marketing develops exceptional landing pages, email campaigns, lead routing and nurture flows to support a constantly growing network of industry professionals.
This 4-page funnel consisted of an introduction page, three program specific pages and a thank you page. This funnel was implemented to provide leads with opportunities to join the Global Health Impact Network, invest in the Impact Fund and request information for startups. Each page provided detailed information and signup forms.

To manage submissions internally, our team implemented notification flows to alert the GHIN team to new inquiries, as well as follow up emails to further engage leads.