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How AI Is Affecting Marketing Automation

AI marketing automation utilizes artificial intelligence to streamline and optimize marketing processes, enhancing efficiency and effectiveness. There’s a slim chance you aren’t at least curious if artificial intelligence can help

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How to Use Content Marketing for Effective B2B Selling

Content marketing continues to be one of the best mediums to engage with a potential lead for many reasons. Traditional advertising does not communicate with a specific audience, whereas content marketing can directly target and lead nurture customers who are interested in your company.