5 Tell-Tale Signs You Need to Get a New Marketing Automation
There are dozens of marketing automation platforms (MAPs) to choose for your business, so how do you know if you’ve picked the right one? Once you’ve become acclimated to using a marketing automation service, you may start to notice certain aspects lack transparency or insight for your team. If this is the case, one of […]
Responsible for a Email Marketing Budget? 3 Terrible Ways to Spend Your Money
Whether you’re experiencing a slump in your conversion rates, or using marketing automation for the first time, we’re here to help enhance your email campaign success by telling you the top three strategies to avoid in email marketing. By averting these mistakes, you’ll be able to devise a better marketing plan backed by effective results […]
Personalize Sales Leads with Progressive Profiling
If you were a sales assistant on the floor of a retail store, the last thing you’d want to say when you approach a customer is, “Hi, what’s your email address, phone number, and monthly income?” Instead, you’d interact in a personable way and ask them what they are looking for. Based on their preferences, […]
Up and Coming Trends About Marketing Strategy You Should Know
Some of these trends won’t be leaving anytime soon, while others are at the cusp of becoming more available to smaller brands and businesses. Make sure you take the time to implement these features into your strategy. If you do, you’ll experience an increase in brand awareness, and you’ll have an easier time managing your […]
The Top 5 Misconceptions of Marketing Automation
Are there certain aspects to marketing automation you’ve always been hesitant about? We’re here to debunk the myths associated with email marketing to make sure you have a thorough understanding of this valuable marketing feature. Read ahead to learn more about the realities of marketing automation and figure out what your team needs to focus […]
