You’re most likely aware of the benefits of email marketing but what about chatbots? Chatbots have also made a huge impression on the digital landscape due to their influence on capturing leads and answering customer inquiries.
Over 50% of Millennials and Gen Xers use chatbots when they visit websites. Of those 50% of customers, these individuals are three times more likely to buy after a successful chatbot interaction. In fact, live chat can increase conversion rates by 20%! This is a much higher statistic than the average promotional email.

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