You’re most likely aware of the benefits of email marketing but what about chatbots? Chatbots have also made a huge impression on the digital landscape due to their influence on capturing leads and answering customer inquiries. Over 50% of Millennials and Gen Xers use chatbots when they visit websites. Of those 50% of customers, these individuals are three times more likely to buy after a successful chatbot interaction. In fact, live chat can increase conversion rates by 20%! This is a much higher statistic than the average promotional email.
Top 4 Email Marketing Tips from SharpSpring’s Q&A with REAS Founder Sheena Graham
REAS Marketing founder Sheena Graham has been an inspiration for marketing automation