Glimpse Eloqua’s Newest 19A Release Updates
For many years I’ve been a huge supporter of Eloqua’s dynamic marketing platform. The marketing automation system typically comes out with three to four updates a year. To start 2019 on a good note, Oracle is making long awaited changes requested by Eloquans. Here is a quick overview of the 19A release features. NEW Responsive […]
Marketing Automation – An Effective Tool For Your Sales Team
The purpose of marketing automation software is to better understand what customers are doing online, what they want, and how interested they are depending on their responses, open rates, and web interactions. Essentially, marketing automation is a form of sales, yet typically only the marketing department leverages these platforms. If the sales team for your […]
4 Tips for Getting Personal with SMS Marketing
Implementing mobile-friendly features in your marketing strategy is no longer an option, it’s a requirement. The majority of your audience will be viewing your emails and website via their smartphone. Whether on-the-go or between breaks in the office, most of the time your contacts will be scrolling through their handheld device to view your company’s […]
What’s Holding Back Your Marketing Strategy?
Are you worried about investing money into a marketing strategy that fails to capture leads? Fortunately there are numerous ways to engage your audience, you just have to figure out the best outlet for you. Follow our marketing tips to improve your sales and drive more customer awareness to your brand. These are five aspects […]
5 Tell-Tale Signs You Need to Get a New Marketing Automation
There are dozens of marketing automation platforms (MAPs) to choose for your business, so how do you know if you’ve picked the right one? Once you’ve become acclimated to using a marketing automation service, you may start to notice certain aspects lack transparency or insight for your team. If this is the case, one of […]
