The purpose of marketing automation software is to better understand what customers are doing online, what they want, and how interested they are depending on their responses, open rates, and web interactions. Essentially, marketing automation is a form of sales, yet typically only the marketing department leverages these platforms. If the sales team for your business isn’t taking advantage of your email and web tools, then continue reading to learn about why they should start.
Top 4 Email Marketing Tips from SharpSpring’s Q&A with REAS Founder Sheena Graham
REAS Marketing founder Sheena Graham has been an inspiration for marketing automation